Yoni Sa'ar
Yoni Saar was born in 1964 in the USA, and began his career as a senior journalist and magazine editor in some of the leading newspapers in Israel.
In 1990 he established Promarket as a BTL agency that went on to become the leading live marketing agency in Israel.
Saar is writing a popular weekly marketing column in Israel's greatest economic news paper "The Marker". He also lectures at universities, colleges, and to marketing experts from leading companies in Israel.
In addition, he serves as an expert marketing freelancer advisor to many brands.
Yoni Saar is a world renowned character in the live marketing creative section, maintaining more than 20 years of experience leading Promarket Group with hundreds of breakthrough campaigns.
He developed live marketing plans for Israel's leading brands, including Coca Cola, Yoplait, Nestle, Elit P&G's brands etc.
Promarket Group
Promarket Group is one of the biggest Live Marketing agencies in Europe.
The company is carrying out over 40 million dollars worth of varied projects a year for leading companies and brands in Israel.
Some of the most outstanding live marketing projects, such as the Coca Cola music event, Coca Cola village, concept stores, and visitor centers were initiated and invented by Promarket.
Promarket has won 6 Globes Awards, twice due to developing the best live marketing events in the world (Fairy and Coca Cola Village), Pro Awards of the PROMO American magazine, AFI awards, and plenty of prizes in local competitions.